Stans, Lightsticks, and Loyalty: How Asian Idol Groups Built America's Most Devoted Fanbases
K-pop and J-pop fandoms in the United States aren't just passionate — they're organized, economically powerful, and genuinely unlike anything the Western music industry has produced before. From streaming parties to fan-funded billboards in Times Square, American fans of Asian idol groups have redefined what it means to support an artist. So what's driving this obsession, and what does it mean for the future of music fandom?